The German Design Award is the main international prize awarded by the German Design Council. Its aim is to discover, publicize and recognize unique and innovative design trends. Every year, high-quality submissions are received from the world of product and communication design, which all in their own way break new boundaries in the international design landscape. Launched in 2012, the German Design Award is one of the world’s most highly regarded design competitions and enjoys a prestige which extends far beyond specialist circles.